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Marketing For the Ages
Engaging each generationMuch is said today about how each generation interacts with society. We’ve even given these generations titles such as “Millennials (those in their 20’s), Generation X (30’s and 40’s), the Baby Boomers (50’s and 60’s) and the Silent generation (those born 1925-1945). Each succeeding generation has become more versed in social media and high tech elements. Successful marketers know how to use these elements to engage their target audience.
Ask the Silent Generation what a “tweet” is and some may think of Tweety Bird from Warner Bros. Cartoons! Give them a colorful brochure and they have something concrete and compelling. They generally do not use Twitter.
Tweet a Generation X with engaging text and you many find they follow you…right to your product or service. The biggest user of Twitter is this generation and it can be a great way of starting a dialog.
The Millennials define interactive media with their use of smart phones, YouTube and iPads. Whether business is C to B, or B to B, marketers need to provide this generation with something that is functional and fun.
Baby Boomers are active on Facebook and LinkedIn and versed at mining this rich database to expand their relationships. This group comprises the largest of the generations and their buying power is influential.
Marketing professionals today need to identify their markets and increase brand recognition using the appropriate methods. Whatever the message or market is, one thing is for sure. High tech is here to stay and successful marketers are those that find the right method to engage the generations.
