2-Scale Blog

Getting into the Green Scene

mmiller@2-scale.com (Melissa Miller) — Tue, 21 Feb 2012 00:00:00 +0000

There is something refreshing about a New Year. It provides us with new resolutions and new beginnings. Some of these resolutions we’ll stick with, and some we’ll push aside and forget about. However, this year consider the following New Year’s Resolution: Go Green.

Understanding Exhibit Drayage

info@2-scale.com (Sharon Skilliter) — Wed, 14 Dec 2011 04:00:00 +0000

To many exhibitors, drayage costs are a mystery. What is the formula to arrive at the billed costs and really, what exactly is “drayage”?

Who's in Charge?

info@2-scale.com (Sharon Skilliter) — Fri, 09 Dec 2011 00:00:00 +0000

So much goes into a successful trade show experience...planning, preshow promotion, booth activities and lead follow-up. All these activities require stated goals and great execution is dependent on clearly designating who is in charge.

Thanks for Giving

info@2-scale.com (Sharon Skilliter) — Wed, 23 Nov 2011 13:00:00 +0000

This is one holiday that still mimics its original intention. Our fore fathers set aside a day to give thanks for the blessings of the land and freedom. Today, most of us continue the tradition each with our own menus and venues.

The Beauty in ROI

info@2-scale.com (Sharon Skilliter) — Wed, 16 Nov 2011 00:00:00 +0000

Visually, your display is stunning! So why isn’t your exhibit crawling with prospects? Look at your preshow preparations.

Summer Tune Up

sskilliter@2-scale.com (Sharon Skilliter) — Thu, 16 Jun 2011 00:00:00 +0000

Ahhh! Summer time and the feeling is easy! Not so for Trade Show Managers. This is the time when we review our display budgets and inventories to be sure we are ready for the next trade show season.

Marketing For the Ages

sales@2-scale.com (Sharon Skilliter) — Thu, 02 Jun 2011 00:00:00 +0000

Much is said today about how each generation interacts with society. Each succeeding generation has become more versed in social media and high tech elements. Successful marketers know how to use these elements to engage their target audience.

What's in it for me?

sales@2-scale.com (Sharon Skilliter) — Thu, 02 Jun 2011 00:00:00 +0000

OK. Admit it. We are an instant gratification society today. Don’t forget this fact when branding yourself to our viral world. You only have 3 to 5 seconds to catch the attention of your audience.